Why is this a premier event for tourism marketing in Africa?Well for example it is boasted that over:
11 205 people passed through the Inkosi Albert Luthuli International Convention Centre’s doors over the four exhibition days last year, with 1610 exhibitors and over 7210 exhibition personnel across all imaginable tourism-related business categories showcasing their products, and 661 local and international media registering to cover INDABA 2011Those figures are astounding for an event which a decade ago was largely a domestic gathering( the term Indaba in Zulu and Xhosa basically meant a gathering or meeting for the principal men in the tribes)with less than or slightly more than a thousand international guests.For that figure to grow into the tens of thousands is surely a notable accomplishment thanks to the Witch & Wizard Creative (Pty) Ltd an event management company owned by South Africa Tourism.
It is practically amazing what the South African Tourism board has been able to achieve especially in branding the event and utilizing the opportunities that events such as the World Cup accorded them.It is my sincere hope that other African Tourism Boards especially Kenya Tourism Board do borrow a leaf from their South African Counterparts.
The Indaba 2012 promises to be areal treat for anyone interested in the African Tourism circuit as exhibitors from across the continent will be present.So will you be there? book a flight online now!